I was at the checkout counter at CVS pharmacy tonight when I noticed a little sign stuck to the credit card machine. It said (I’m paraphrasing here) “If you have a positive customer service experience, we want to know, give us a call while you are shopping and be registered to win $2500!”
I’ve never seen a promotion asking you to call with a positive testimonial while you are still in the store. I asked the cashier if I literally had to call while I was IN the store. She had no idea. I asked what she would get if I gave her a glowing customer service report. I figured maybe they would get something out of being a “team” player. Turns out all they get is an “adda-boy.” WOW, way to reward your employees.
Then, I noticed there was no phone number listed on the sign. I asked the cashier what number I was supposed to call. Again, she had no idea. They tell me to call and then don’t tell me where to call. dorks.
So, I left the store, and it occured to me that I had one of those little Extra Care cards hanging from my keychain. Sure enough, there’s a phone number on the back in small print. What the heck, I gave it a call. I got one of those computer phone answering systems. I waited through the list of options until I heard “Hit 4 to share a positive experience or complaint with a CVS store.” Sweet, I might as well tell them how great my experience was (it was actually just OK) and get registered for some M-O-N-E-Y!
beep.
“I’m sorry, the department you have requested is not open, you will have to call back during normal business hours, Monday thru Friday 8am to 5pm.”
ummm, CVS is open 24 hours and the little sign told me to call while I was in the store, but the option to share my experience is limited to business hours only. again, dorks.
I decided to hit 0 and get an operator. I asked her about the “win $2500 promotion,” and she didn’t know anything about it either, but she have a good laugh, and she kept saying “Only in the United States.” I don’t think she has too much faith in U.S. companies.
Come Monday I’m heading back to CVS early Monday morning and giving them a call from the store. I’m going to call with a glowing CVS testimonial (whether I have one or not) and get registered to win my $2500. I figure if it’s this difficult to register, maybe I have a chance!
Marketing dorks.
That some deep b.s!
That’s why the last person robbed the place.. they tried to call the number, got frustrated, and did a direct withdrawl.
Just wondering- are you a frequent CVS shopper or are you marketing for them on your blog? Just curious since you are a marketing “dork” also- just for a different company. =)